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Thinking Fast and Slow  
Daniel Kahneman
How humans are desinged to make bad choices, often!
 
 
As we make our innumerable decisions each day, we have two systems operating: a "thinking fast" system that is easy, intuitive, automatic; and we have a "thinking slow" system, one that takes real effort, analytic skill, energy and focus. Kahneman explores the problems with our biased view of ourselves and our world. Much of what we know, is just wrong. Much of what we believe, has little basis. Most of the experts we hear on TV are no better at predicting the future, whether stock picking or political handicapping,than anyone in the general public.