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Word of Mouth Marketing  
Andy Sernovitz
How Smart Companies Get People Talking
This is an inspiring and useful book for any of us who have a business to promote. Sernovitz shows us that we can take a very active role in what used to be thought of as a passive part of a marketing plan: word of mouth. It never really was passive, and with the tools available now on the internet, there are many things one can now do to be proactive. Let me show you a few: 1. Tell a friend about this book review. In fact tell 5 friends who are business owners. 2. While you are sharing this book, tell them about Summit Journey Coaching and the cool things available on the website, for free (like this book review!) 3. Buy this book! Buy 5. Send 4 to your friends who are in business.